Keywest Professional Hair Color Tube No 5 Light Brown 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Keywest Professional Hair Color Tube No 5 Light Brown 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Key Features:
1. Ammonia-free formula for gentle and safe coloring
2. 2in1 formula for hair coloring and spa treatment
3. Enriched with organic Argan Oil for nourished and healthy hair


For whom:
Ideal for individuals looking for a professional quality hair color with natural ingredients. Suitable for all hair types and textures.


Pros:
1. Ammonia-free formula is gentle on the hair and scalp
2. 2in1 formula saves time and money by combining coloring and treatment
3. Organic Argan Oil nourishes and moisturizes hair for a healthy shine


Cons:
1. May not provide as long-lasting color as traditional ammonia-based dyes
2. Some users may find the scent of organic Argan Oil strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and organic argan oil align with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand reputation in the hair color segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair color products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established premium hair color brands offering similar features.	HaircareToday
Use-case Advantage	5	5	2-in-1 formula offering both hair color and spa treatment benefits appeals to busy consumers looking for convenience.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Keywest Professional Hair Color Tube No. 5 Light Brown 80g is a strong contender in the premium hair color segment in India.

Factor	Rating (out of 5)	Notes
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