Keywest Professional Hair Color Tube No 5 Light Brown 80gm 2in1 Formula Hair Color Hair Spa Enriched with Pro Vitamin B5 Organic Argan Oil

Keywest Professional Hair Color Tube No 5 Light Brown 80gm 2in1 Formula Hair Color Hair Spa Enriched with Pro Vitamin B5 Organic Argan Oil

This product is a professional hair color tube in the shade No. 5 Light Brown. It comes in a convenient 80gm tube and features a 2in1 formula that not only colors your hair but also provides a nourishing hair spa treatment.

Key features of this product include the use of Pro Vitamin B5 and organic Argan Oil, which help to nourish and strengthen your hair while coloring it. The formula is gentle on the hair and scalp, making it suitable for all hair types.

This product is ideal for those who want to color their hair at home but also want the benefits of a professional hair spa treatment. It is easy to use and provides long-lasting color and shine to your hair.

Pros: 1. 2in1 formula for coloring and hair spa treatment 2. Enriched with Pro Vitamin B5 and organic Argan Oil 3. Gentle on the hair and scalp Cons: 1. Color may fade over time 2. Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	2-in-1 formula with Pro-Vitamin B5 and Organic Argan Oil aligns with consumer preference for natural ingredients and convenience.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair color products in the market.	GfK
Competition	10	6	Facing moderate competition from other established brands offering similar permanent hair color solutions.	IRI
Use-case Advantage	5	5	Offers both hair color and spa treatment benefits in one product, catering to busy consumers seeking efficiency.	Kantar
Final Market Score	100	66/100 (3.30/5)	Keywest Professional Hair Color - No. 5 Light Brown 80g Tube is well-positioned in the Indian market with its premium features and competitive pricing.

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