Keywest Professional Hair Color Tube No 4 Brown 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Keywest Professional Hair Color Tube No 4 Brown 80gm Ammonia Free 2in1 Formula Hair Color Hair Spa Enriched with Organic Argan Oil

Key Features:
- Professional hair color tube
- No ammonia formula
- 2in1 formula for hair color and hair spa
- Enriched with organic Argan oil for added nourishment

For whom:
Ideal for individuals looking for a professional quality hair color that is gentle on the hair and scalp. Suitable for all hair types.

Pros:
- Ammonia free formula is gentle on hair
- 2in1 formula saves time and money
- Enriched with organic Argan oil for added nourishment

Cons:
- Color selection may be limited
- May require multiple applications for desired results

Give your hair a professional treatment with Keywest Professional Hair Color Tube No 4 Brown.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Ammonia-free formula with organic Argan oil aligns with current consumer preference for natural ingredients.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair color products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium hair color products in the market.	Kantar
Competition	10	10	Facing moderate competition from other established brands offering similar ammonia-free hair color products.	IRI
Use-case Advantage	5	5	2-in-1 formula offering both hair color and spa treatment benefits appeals to busy consumers seeking convenience.	GfK
Final Market Score	100	66/100 (3.30/5)	Keywest Professional Hair Color Tube No. 4 Brown 80g is well-positioned in the Indian market for premium permanent hair color products.

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