Keywest Professional Hair Color Tube No 4 Brown 80gm 2in1 Formula Hair Color Hair Spa Enriched with Pro Vitamin B5 Organic Argan Oil

Keywest Professional Hair Color Tube No 4 Brown 80gm 2in1 Formula Hair Color Hair Spa Enriched with Pro Vitamin B5 Organic Argan Oil

Key Features: - Professional hair color tube for salon-quality results - 2-in-1 formula for both coloring and hair spa treatment - Enriched with Pro Vitamin B5 and Organic Argan Oil for nourished, healthy-looking hair
For whom: - Ideal for those looking to color their hair at home with professional-grade products - Suitable for all hair types, including dry, damaged, and colored hair
Pros: - Easy-to-use tube packaging for precise application - Long-lasting color with vibrant results - Nourishing ingredients help improve hair health and shine
Cons: - Some users may find the color to be slightly different from what is shown on the packaging - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a 2-in-1 solution with Pro Vitamin B5 and Organic Argan Oil, meeting consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	10	Established brand with good reputation in hair care industry.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair color products in the market.	Kantar
Competition	10	6	Facing moderate competition from other established brands offering similar 2-in-1 hair color and spa products.	IRI
Use-case Advantage	5	5	Provides both coloring and spa treatment benefits in one product, catering to busy consumers looking for convenience.	GfK
Final Market Score	100	66/100 (3.30/5)	Keywest Professional Hair Color Tube No. 4 Brown 80g 2-in-1 Hair Color & Spa is well-positioned in the Indian market with a strong feature fit and competitive pricing.

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