Kaya Brightening Beads Face Wash: AHA Niacinamide Vitamin E Daily Exfoliating Cleanser for Even Skin Tone - Dermatologist Developed, 100ml

About Product: Kaya Brightening Beads Face Wash is a dermatologist developed daily exfoliating cleanser that helps in achieving a glowing and even skin tone. With over 22 years of expertise, Kaya has formulated this face wash to suit all skin types.

Key Features: This face wash contains AHA, Niacinamide, and Vitamin E which work together to exfoliate the skin, brighten and even out the skin tone, and keep the skin hydrated. The brightening beads in the formula provide gentle exfoliation for smoother and healthier-looking skin.

For whom: This face wash is suitable for all skin types, making it a great option for anyone looking to achieve a brighter and more even skin tone. It is especially beneficial for those looking to add a daily exfoliation step to their skincare routine.

Pros: - Dermatologist developed formula - Contains AHA, Niacinamide, and Vitamin E for multiple skin benefits - Provides gentle exfoliation for smoother skin - Suitable for all skin types

Cons: - May not be suitable for extremely sensitive skin - Some users may find the exfoliating beads too harsh for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like AHA, Niacinamide, and Vitamin E	Vogue
Brand Strength	20	15	Kaya is a well-known dermatologist-developed brand in India	Brand Equity
Category Momentum	20	10	Growing demand for brightening face washes in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening face washes	Retail360
Competition	10	6	Facing competition from other established brightening face wash brands	Cosmopolitan
Use-case Advantage	5	5	Offers daily exfoliation for even skin tone, meeting consumer needs	Elle
Final Market Score	100	66/100 (3.30/5)	Kaya Brightening Beads Face Wash holds a strong position in the growing Indian market for brightening face washes.

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