Kay Beauty Waterproof 24 Hour Kajal Spade Black 0 35 g

Kay Beauty Waterproof 24 Hour Kajal Spade Black 0 35 g

This Kay Beauty Waterproof 24 Hour Kajal is a long-lasting and smudge-proof formula that defines your eyes effortlessly. The intense black color adds depth and drama to your eyes, making them stand out.

Key Features: - Waterproof formula that lasts for up to 24 hours - Intense black color for bold and defined eyes - Smudge-proof and transfer-resistant - Comes in a convenient twist-up pencil for easy application

For whom: This kajal is perfect for those who love to create bold eye looks that stay put all day. Whether you have oily eyelids or watery eyes, this waterproof formula will not budge.

Pros: - Long-lasting and smudge-proof formula - Intense black color for bold eyes - Easy to apply thanks to the twist-up pencil design Cons: - May require a good makeup remover to completely remove the product at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and long-lasting features meet consumer needs.	Vogue
Brand Strength	20	18	Strong brand reputation of Kay Beauty in India.	Brand Equity
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Femina
Competition	10	8	Facing competition from established and emerging kajal brands.	Cosmopolitan
Use-case Advantage	5	5	Versatile for both daily wear and special occasions.	Elle
Final Market Score	100	76/100 (3.80/5)	Kay Beauty Waterproof 24-Hour Kajal in Spade Black offers a strong value proposition in the competitive Indian kajal market.

Factor	Rating (out of 5)	Notes
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