Kapiva Shilajit Gold Capsules - Pack of 60 with 24 Carat Gold and Ayurvedic Herbs for Stamina, Muscle Growth, and Energy

Key Features: - Contains 24 Carat Gold for added benefits - Formulated with Ashwagandha, Gokshura, Safed Musali, and other action herbs - Helps in improving stamina, muscle growth, and energy levels - 100% Ayurvedic formula

For whom: - Individuals looking to increase stamina and energy levels - Athletes and fitness enthusiasts wanting to improve muscle growth - Those interested in incorporating Ayurvedic supplements into their routine

Pros: - Contains premium quality ingredients, including 24 Carat Gold - Helps in improving overall physical performance - Ayurvedic formula ensures natural and safe consumption

Cons: - May not be suitable for individuals with specific medical conditions or allergies - Results may vary from person to person

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of Shilajit, Gold, and Ayurvedic herbs.	Hindu Business Line, India Today
Brand Strength	20	10	Kapiva is a well-known brand in the Ayurvedic segment.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, Business Today
Competition	10	6	Facing moderate competition from other Ayurvedic stamina products.	The Hindu, CNBC TV18
Use-case Advantage	5	5	Addresses key consumer needs for stamina, muscle growth, and energy.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Strong product with unique features and competitive pricing in growing Ayurvedic market.

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