Kérastase Discipline Maskeratine Hair Mask 200ml - Anti-Frizz Nourishing Formula with 72 Hr Frizz Control - Infused with Morpho-Kératine Softening Agents and Lipids for Frizzy Hair

Kerastase Discipline Maskeratine Hair Mask is a nourishing hair mask specially designed for frizzy hair. It helps to control frizz for up to 72 hours and is infused with Morpho Keratine softening agents and lipids to leave your hair smooth and manageable.

Key features of this hair mask include its anti-frizz formula, which helps to tame unruly hair and make it more manageable. It also helps to nourish and strengthen the hair, leaving it soft, smooth, and healthy-looking.

This hair mask is suitable for anyone with frizzy, unruly hair looking for a solution to help tame and control their locks. Whether you have naturally curly hair or struggle with frizz caused by humidity, this mask can help to improve the overall look and feel of your hair.

Pros: Helps to control frizz for up to 72 hours, nourishing formula for smoother, healthier hair, infused with softening agents and lipids for added hydration and shine.

Cons: Some users may find the scent overpowering, may be on the pricier side compared to other hair masks.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The anti-frizz and nourishing formula meets the needs of Indian consumers with frizzy hair.	Euromonitor
Brand Strength	20	18	Kérastase is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end hair masks in the market.	Retail360
Competition	10	8	Facing competition from other premium hair mask brands offering similar benefits.	CosmeticsBusiness
Use-case Advantage	5	5	Provides long-lasting frizz control for up to 72 hours, appealing to busy Indian consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position this hair mask well in the premium segment.

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