K rastase Densifique Densit 250ml Hair Thickening and Volumizing Shampoo Infused with Hyaluronic Acid Ceramides

K rastase Densifique Densit 250ml Hair Thickening and Volumizing Shampoo Infused with Hyaluronic Acid Ceramides

Kérastase Densifique Densit Shampoo is a luxurious hair thickening and volumizing shampoo that effectively boosts hair density and creates a fuller, thicker appearance.

Key Features: - Enriched with Hyaluronic Acid to hydrate and plump the hair fibers - Contains Ceramides to strengthen and fortify the hair strands - Provides a gentle cleanse without stripping the hair of its natural oils - Leaves hair feeling softer, smoother, and more manageable

For whom: Ideal for those with fine, limp hair looking to add body and volume to their locks. Suitable for all hair types, including colored and chemically treated hair.

Pros: - Adds thickness and volume to the hair - Hydrates and nourishes the hair fibers - Strengthens and fortifies the hair strands - Leaves hair feeling soft, smooth, and manageable

Cons: - Some users may find the price point to be high - May not provide significant results for extremely thin or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Hyaluronic Acid and Ceramides for effective thickening and volumizing.	CosmeticsDesignAsia
Brand Strength	20	18	Kérastase is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Priced higher than average shampoos, targeting premium segment.	Euromonitor
Competition	10	8	Facing competition from other premium hair care brands offering similar benefits.	BeautyPackaging
Use-case Advantage	5	5	Addresses the specific need for hair thickening and volumizing.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position it well in the premium hair care segment.

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