Just Herbs Ayurvedic Anti Dandruff Shampoo | Strong & Bouncy Hair | For Men & Women | SLS & Paraben Free | 200 ml

About Product: Just Herbs Ayurvedic Anti Dandruff Shampoo is a natural, Ayurvedic formulation that helps to effectively combat dandruff and promote strong, bouncy hair. It is free from SLS and parabens, making it suitable for those with sensitive scalp.

Key Features: - Natural Ayurvedic ingredients - Anti-dandruff properties - Promotes strong, bouncy hair - SLS and paraben free

For whom: This shampoo is suitable for both men and women who struggle with dandruff and want to achieve healthy, strong hair. It is gentle on the scalp and can be used by those with sensitive skin.

Pros: - Effective in combating dandruff - Natural ingredients - Free from harsh chemicals - Promotes healthy hair growth

Cons: - May not lather as much as chemical-based shampoos - Some users may find the scent too herbal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SLS & Paraben free formulation aligns with current consumer preferences for clean beauty products.	Vogue India
Brand Strength	20	15	Established brand with a loyal customer base in the Ayurvedic segment.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic anti-dandruff shampoos in the market.	Business Standard
Competition	10	6	Facing competition from other established Ayurvedic hair care brands offering similar products.	The Economic Times
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider target audience.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Ayurvedic anti-dandruff shampoo segment with competitive pricing and gender-neutral appeal.

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