Horlicks Junior Nutrition Drink Vanilla Flavor 450g Pouch

About Product: Junior Horlicks Nutrition Drink Vanilla is a specially formulated health drink for children, packed with essential nutrients to support their overall growth and development. It contains vital vitamins and minerals necessary for the healthy development of bones, muscles, and brain.

Key Features: - Rich in essential nutrients like calcium, iron, vitamin D, and protein - Contains DHA (Docosahexaenoic acid) for brain development - Enriched with 27 vital nutrients for overall growth - Delicious vanilla flavor that kids love

For whom: Junior Horlicks Nutrition Drink Vanilla is ideal for children above the age of 2 years who need a nutritious supplement to support their growth and development. It can be included in their daily diet as a tasty and wholesome drink option.

Pros: - Provides essential nutrients for growing children - Supports bone, muscle, and brain development - Easy to prepare and delicious to taste - Trusted brand with a focus on child nutrition

Cons: - May contain added sugars, so parents may need to monitor consumption - Some children may not like the vanilla flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential nutrients for child growth and development.	GfK
Brand Strength	20	18	Horlicks is a trusted brand with strong market presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for child nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing competition from other established and emerging child nutrition brands.	Statista
Use-case Advantage	5	5	Easy and convenient way for parents to provide nutrition to their children.	Kantar
Final Market Score	100	76/100 (3.80/5)	Horlicks Junior Vanilla 450g: Well-positioned in growing child nutrition market.

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