Junior Horlicks Vanilla Nutrition Drink Powder for Toddlers & Young Kids (2-6 Years) - Supports Growth - 1000g

Junior Horlicks is a nutrition drink specifically designed for toddlers and young kids aged 2-6 years old. The vanilla flavor makes it enjoyable for children to consume, while providing essential nutrients for their growth and development.

Key Features:
- Contains essential nutrients like Calcium, Vitamin D, and protein to support overall growth
- Enriched with DHA and Choline for brain development
- Easy to mix powder format for quick and convenient preparation

Junior Horlicks is ideal for parents looking to provide their young children with a balanced and nutritious drink that supports their growth and development. It is also suitable for picky eaters who may have trouble getting all the necessary nutrients from their meals.

Pros:
- Great tasting vanilla flavor that kids love
- Provides a convenient way to ensure children are getting essential nutrients
- Trusted brand with a focus on children's nutrition

Cons:
- Some children may not enjoy the taste of the vanilla flavor
- Can be more expensive than other similar products on the market
- Packaging may not be as convenient for on-the-go use as single-serve bottles.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored nutritional content suitable for toddlers and young kids.	FSSAI
Brand Strength	20	15	Strong brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established brands in the segment.	Euromonitor
Use-case Advantage	5	5	Addresses specific nutritional needs of toddlers and young kids.	Parenting Today
Final Market Score	100	66/100 (3.30/5)	Junior Horlicks Vanilla positioned well in growing Indian nutrition market.

Factor	Rating (out of 5)	Notes
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