Junior Horlicks Vanilla Flavored Nutrition Drink 500g Powder for Toddlers 2-6 Years - Supports Growth and Development

Junior Horlicks is a specially formulated nutrition drink for toddlers and young kids aged 2-6 years old. It comes in a delicious vanilla flavor that kids love.

Key features of Junior Horlicks include essential nutrients like DHA, Choline, Calcium, Vitamin D, and Protein that are important for supporting overall growth and development in young children.

This nutrition drink is ideal for parents who want to ensure that their children are getting the necessary nutrients to support their growth during the critical early years.

Pros: - Delicious vanilla flavor that kids enjoy - Packed with essential nutrients for growth and development - Easy to prepare and mix into milk or water Cons: - Some children may not like the taste - Can be expensive compared to other similar products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited nutritional content for toddlers aged 2-6 years.	GfK, IRI
Brand Strength	20	10	Strong brand recognition and trust among Indian parents.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for toddler nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360, MarketWatch
Competition	10	6	Facing moderate competition from other established toddler nutrition brands.	BrandZ, RetailWeek
Use-case Advantage	5	5	Addresses specific nutritional needs for toddler growth and development.	Forbes, BusinessToday
Final Market Score	100	66/100 (3.30/5)	Junior Horlicks Vanilla holds a strong position in the growing Indian toddler nutrition market.

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