Joy Skin Fruits Lemon Brightening Face Wash 150ml x 2 with Vitamin C for Glowing Skin Reduces Dark Spots Removes Excess Oil Dirt For Normal to Oily Skin

About Product: Joy Skin Fruits Lemon Brightening Face Wash is a refreshing face wash enriched with lemon extracts and Vitamin C to help brighten and revive dull skin. The formula is designed to reduce dark spots, remove excess oil and dirt, leaving your skin clean and glowing. Key Features: - Enriched with lemon extracts and Vitamin C - Reduces dark spots and blemishes - Removes excess oil and dirt - Suitable for normal to oily skin types - Leaves skin feeling refreshed and brightened For whom: This face wash is ideal for those with normal to oily skin looking to brighten their complexion, reduce dark spots and achieve a healthy, glowing skin. Pros: - Refreshing formula that leaves skin feeling clean and revived - Helps to reduce dark spots and blemishes - Contains Vitamin C for added skin-brightening benefits Cons: - May not be suitable for those with extremely dry or sensitive skin - Some users may find the lemon scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers key features like Vitamin C for brightening and oil control suitable for Indian consumers.	GfK
Brand Strength	20	10	Established brand with a loyal customer base in the skincare segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Kantar
Competition	10	10	Facing moderate competition from similar products with comparable features.	IRI
Use-case Advantage	5	5	Addresses common skin concerns of dark spots and excess oil for Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively positioned face wash with natural ingredients catering to Indian skincare needs.

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