Joy Cocoa Rich Intense Nourishing Body Lotion 600ml - Shea Butter & Cocoa Butter, for Normal to Dry Skin - 24 Hour Hydration, Non-Sticky & Lightweight

This Joy Cocoa Rich Intense Nourishing Body Lotion is a luxurious and nourishing lotion that provides 24-hour hydration. Enriched with shea butter and cocoa butter, it deeply moisturizes the skin without feeling sticky or greasy. The lightweight formula absorbs quickly, leaving skin soft and smooth.

Key Features: - Contains shea butter and cocoa butter for intense hydration - Suitable for normal to dry skin types - Non-sticky and non-greasy formula - Lightweight and fast-absorbing - Provides 24-hour nourishment for the skin

For whom: This body lotion is suitable for individuals with normal to dry skin who are looking for a hydrating and nourishing lotion that won't leave a greasy residue. It is perfect for daily use to keep skin moisturized and soft.

Pros: - Long-lasting hydration - Rich in nourishing ingredients - Absorbs quickly - Leaves skin feeling soft and smooth Cons: - May not be suitable for those with extremely dry or sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formulation with shea butter & cocoa butter aligns with consumer preferences for intense nourishment	Euromonitor
Brand Strength	20	10	Established brand with good reputation in skincare	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	Retail360
Competition	10	6	Facing moderate competition from other established premium body lotion brands	MarketWatch
Use-case Advantage	5	5	24-hour hydration claim meets the needs of consumers with normal to dry skin	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body lotion catering to the needs of Indian consumers

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