Joy Activated Charcoal Face Wash for Oily Skin 150ml x 2 - Oil Control, Blackhead Removal, Pollution Defense, Acne Reduction - Clearer, Smoother Skin - Brand Consistency

Key Features: - Contains activated charcoal to effectively control oil and remove dirt - Helps to eliminate blackheads and fight against pollution - Reduces acne and pimples for clearer, smoother skin - Comes in a pack of two 150ml bottles for convenience

For those with oily skin looking to combat excess oil and achieve a clearer complexion, Joy Activated Charcoal Face Wash is the perfect solution. The formula is designed to target oiliness and impurities, leaving the skin feeling fresh and clean.

Pros: - Effectively controls oil and removes dirt - Helps to reduce blackheads and fight pollution - Can improve acne and pimples - Comes in a set of two for lasting use Cons: - May not be suitable for those with dry or sensitive skin types - Some may find the formula too drying if used too frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like oil control, blackhead removal, and acne reduction align well with Indian consumers' needs.	Euromonitor
Brand Strength	20	18	Established brand with consistent quality and positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for charcoal-based skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other established brands offering similar charcoal-based face wash products.	Nielsen
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers, offering a practical solution.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing Indian market for charcoal skincare products.

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