Jovees Herbal Tea Tree Oil Control Face Wash - 120ml | For Oily Sensitive Skin | Paraben and Alcohol Free | Controls Oil, Prevents Breakouts, Removes Dead Skin | Gentle Cleanser | Suitable for All Skin Types

Jovees Herbal Tea Tree Oil Control Face Wash is a specially formulated face wash for oily and sensitive skin. It is free from parabens and alcohol, making it gentle on the skin while effectively controlling oil production and preventing breakouts.
Key Features: - Controls oil production - Prevents breakouts - Removes dead skin cells - Gentle cleanser suitable for all skin types - 120ml bottle size
For whom: This face wash is ideal for individuals with oily and sensitive skin who struggle with excess oil production and blemishes.
Pros: - Paraben and alcohol-free formula - Controls oil and prevents breakouts - Gentle on the skin - Suitable for all skin types
Cons: - May not be suitable for those with extremely dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for oily and sensitive skin with key benefits like oil control and breakout prevention.	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in the herbal skincare segment.	Brand Equity
Category Momentum	20	15	Growing demand for herbal skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal face wash products in the market.	Business Standard
Competition	10	8	Facing competition from other established herbal face wash brands offering similar benefits.	India Today
Use-case Advantage	5	5	Addresses specific skin concerns like oil control and dead skin removal effectively.	Femina
Final Market Score	100	76/100 (3.80/5)	Competitively positioned herbal face wash catering to oily and sensitive skin needs in the Indian market.

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