Jas Raney Tru Tone Semi Permanent Hair Dye Stick I 7g Black

Jas Raney Tru Tone Semi Permanent Hair Dye Stick I 7g Black

About Product: The Jas Raney Tru Tone Semi Permanent Hair Dye Stick is a convenient and mess-free way to touch up your roots or add some color to your hair. This semi-permanent dye stick is easy to apply and lasts for several washes, giving you a temporary pop of color without the commitment.
Key Features: - Convenient dye stick format for easy application - Semi-permanent formula that lasts for several washes - Available in a variety of shades to suit your needs - Mess-free application with no dripping or running
For whom: This hair dye stick is perfect for anyone looking to try out a new hair color without the long-term commitment. It's also great for touching up roots between salon visits or adding some temporary color for a special occasion.
Pros: - Easy to apply without the need for mixing or brushes - Temporary color that washes out gradually - Variety of shades to choose from - Mess-free application with no staining on skin
Cons: - May not be as long-lasting as traditional hair dye - Color may fade faster on porous or damaged hair - Limited coverage for larger areas of hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color for Indian consumers.	GfK
Brand Strength	20	15	Established brand reputation in the hair dye market in India.	Euromonitor
Category Momentum	20	10	Growing demand for semi-permanent hair color products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other semi-permanent hair dye brands.	IRI
Use-case Advantage	5	5	Convenient stick format for quick touch-ups and on-the-go use.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned semi-permanent hair dye stick in a growing Indian market.

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