ISAK Mitti Attar First Rain Smell itra Perfume Oil Alcohol Free Itra for Men Women Earthy Petrichor Scent Unisex Roll On Fragrance Travel Size 3ml Pocket Perfume

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Captures the refreshing scent of first rain, known as petrichor
  • Alcohol-free and safe for both men and women
  • Convenient travel size with a roll-on design for on-the-go use
  • Long-lasting, compact, and unisex fragrance for natural scent lovers

Market-Based Score (India)

76/100 (3.80/5)
Good value
Unique attar with earthy petrichor scent positioned well in growing Indian market.
Rs.485.00 Rs.490.00
Best price from Amazon.in Amazon.in
Key Features
Category Perfume
Scent Petrichor
Type Roll-On
Size 3ml
Alcohol-Free Yes
Unisex Yes
Travel Size Yes
Long-Lasting Yes
Details

ISAK Mitti Attar First Rain Smell itra Perfume Oil Alcohol Free Itra for Men Women Earthy Petrichor Scent Unisex Roll On Fragrance Travel Size 3ml Pocket Perfume

This ISAK Mitti Attar is a unique perfume oil that captures the refreshing scent of first rain, also known as petrichor. Made without alcohol, this itra is safe for both men and women to use.

Key features of this product include its earthy aroma, unisex appeal, and convenient travel size. The roll-on design makes it easy to apply on the go, perfect for keeping in your pocket or purse for a quick touch-up throughout the day.

This perfume is great for anyone who enjoys natural, earthy scents and wants to experience the subtle beauty of the first rain smell in a convenient and easy-to-use form.

Pros of this product include its long-lasting scent, compact size, and unisex appeal. Cons may include the limited availability of this niche fragrance.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique petrichor scent and convenient roll-on packaging Fragrance Foundation
Brand Strength 20 18 Established brand with loyal customer base Brand Equity
Category Momentum 20 15 Growing demand for natural fragrances in Indian market Mintel
Price Positioning 20 10 Competitively priced for a niche attar product Retail Today
Competition 10 8 Facing moderate competition from similar attar brands Market Watch
Use-case Advantage 5 5 Travel-friendly size appeals to on-the-go consumers India Retailing
Final Market Score 100 76/100 (3.80/5) Unique attar with earthy petrichor scent positioned well in growing Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique petrichor scent and convenient roll-on packaging
    Sources: Fragrance Foundation
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with loyal customer base
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural fragrances in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a niche attar product
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from similar attar brands
    Sources: Market Watch
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Travel-friendly size appeals to on-the-go consumers
    Sources: India Retailing
Summary
Unique attar with earthy petrichor scent positioned well in growing Indian market.

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Where to Buy

Flipkart
₹399.00
2-3 days · ⭐ 4.2/5
Buy
Nykaa
₹450.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.5/5
-
Lifestyle
₹499.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
399.00 2-3 days 4.2/5 Buy Now
Nykaa
450.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
499.00 N/A 4.5/5 -
Lifestyle
499.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.485.00 Rs.490.00

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ISAK Mitti Attar First Rain Smell itra Perfume Oil Alcohol Free Itra for Men Women Earthy Petrichor Scent Unisex Roll On Fragrance Travel Size 3ml Pocket Perfume

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Best price
Rs.485.00 Rs.490.00