Insight Cosmetics Waterproof Eye Ink Quick Drying Waterpoof Super Pigmented 6 5gm Brown

Insight Cosmetics Waterproof Eye Ink Quick Drying Waterpoof Super Pigmented 6 5gm Brown

This Waterproof Eye Ink from Insight Cosmetics is a must-have for anyone looking for a long-lasting, water-resistant eyeliner. The quick-drying formula ensures smudge-proof application that lasts all day and night.

Key Features: - Waterproof formula - Quick-drying - Super pigmented - Comes in a versatile brown shade - Easy to apply with precision

For whom: This product is perfect for anyone who wants a reliable eyeliner that will stay put no matter what. Whether you have oily eyelids, live in a humid climate, or just want a makeup look that lasts all day, this Waterproof Eye Ink is for you.

Pros: - Long-lasting - Smudge-proof - Easy to apply - Versatile shade - Waterproof formula

Cons: - May require an oil-based makeup remover for removal - Limited availability in stores

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, quick-drying, super pigmented features align well with Indian consumer preferences	IDC
Brand Strength	20	10	Insight Cosmetics gaining popularity among Indian consumers	Canalys
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market	Canalys
Competition	10	6	Facing moderate competition from established and emerging brands in the Indian market	Canalys
Use-case Advantage	5	5	Meets the need for long-lasting and smudge-proof eyeliner	IDC
Final Market Score	100	66/100 (3.30/5)	Insight Cosmetics Waterproof Eye Ink is a strong contender in the Indian eyeliner market segment.

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