Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Ocean Chrome

Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Ocean Chrome

Key Features: - Highly pigmented eyeshadow with radiant shimmer finish - Waterproof and non-transfer formula - Smooth glide formula for easy application - Quick-drying for long-lasting wear For whom: This liquid eyeshadow is great for makeup enthusiasts who want a bold and vibrant eye look that will last all day. It is also perfect for those who want to add a touch of shimmer and glamour to their everyday makeup routine. Pros: - The formula is waterproof and non-transfer, making it ideal for all-day wear. - The smooth glide formula makes it easy to apply and blend. - Highly pigmented for a vibrant and bold eye look. - Quick-drying formula ensures long-lasting wear without smudging or fading. Cons: - Some users may find the shimmer finish to be too intense for everyday wear. - The small size of the product (3 gm) may not last as long as larger eyeshadows.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like waterproof and highly pigmented align with current consumer preferences.	Kantar
Brand Strength	20	15	Established brand with strong presence in cosmetics market.	Euromonitor
Category Momentum	20	10	Eyeshadow category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	9	Facing moderate competition from other brands offering similar eyeshadow products.	IRI
Use-case Advantage	5	2	Offers long-wearing formula suitable for all-day wear.	Nielsen
Final Market Score	100	66/100 (3.30/5)	InSight Cosmetics Ocean Chrome Liquid Eyeshadow is well-positioned in the Indian market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—