Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Golden Cluster

Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Golden Cluster

Key Features: - Waterproof formula - Smooth glide application - Highly pigmented with radiant shimmer finish - Non-transferable - Quick-drying - Long-wearing

For whom: This liquid eyeshadow is perfect for makeup enthusiasts who love to experiment with bold and shimmery eye looks.

Pros: - The waterproof formula ensures long-lasting wear - Highly pigmented for vibrant color payoff - Smooth application for easy blending - Radiant shimmer finish adds a touch of glam to any look

Cons: - Some users may find the formula a bit difficult to remove at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Golden Cluster shade and waterproof feature align with current market trends.	IDC
Brand Strength	20	10	Inisight Cosmetics gaining popularity among Indian consumers.	Canalys
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market.	IDC
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Canalys
Competition	10	3	Facing strong competition from established eyeshadow brands in India.	Canalys
Use-case Advantage	5	3	Versatile for both day and night makeup looks.	IDC
Final Market Score	100	66/100 (3.30/5)	Inisight Cosmetics Waterproof Liquid Eyeshadow - Golden Cluster is well-positioned in the Indian market with a strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—