Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Dusty Gold

Insight Cosmetics Liquid Eyeshadow Waterproof Smooth Glide Formula Highly Pigmented Eyeshadow With Radiant Shimmer Finish Non Transfer Insta Dry Long Wearing Eyeshadow 3 gm Dusty Gold

Key Features: - Waterproof formula for long-lasting wear - Smooth glide application for easy blending - Highly pigmented for intense color payoff - Radiant shimmer finish for a glamorous look - Non-transfer formula to prevent smudging - Quick insta-dry feature for hassle-free application

For whom: This liquid eyeshadow is perfect for makeup enthusiasts who want a high-quality, long-lasting product that offers intense color and a shiny finish. Whether you're a beginner or a professional makeup artist, this product is suitable for all skill levels.

Pros: - The waterproof formula ensures your eyeshadow stays put all day. - The smooth glide application allows for easy blending and layering. - The highly pigmented formula provides vibrant color payoff with just one swipe. - The radiant shimmer finish adds a touch of glamour to any look. - The non-transfer feature prevents smudging and keeps your eyeshadow looking fresh. - The quick insta-dry formula saves time and allows for on-the-go touch-ups.

Cons: - Some users may find the intense pigmentation challenging to blend for a more subtle look. - The radiant shimmer finish may be too bold for those who prefer a matte eyeshadow. - The waterproof formula may require a makeup remover specifically designed for waterproof products for complete removal.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, highly pigmented eyeshadow with radiant shimmer finish aligns with current market trends.	Vogue, Elle
Brand Strength	20	18	Insight Cosmetics known for quality and innovation in India.	Brandwatch, Forbes
Category Momentum	20	15	Eyeshadow category growing rapidly in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered in the Indian market.	RetailToday, BusinessInsider
Competition	10	8	Facing moderate competition from established and emerging eyeshadow brands in India.	Brandwatch, Euromonitor
Use-case Advantage	5	5	Quick-drying and long-wearing formula suitable for Indian climate and long wear times.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	Insight Cosmetics Liquid Eyeshadow in Dusty Gold offers a competitive option in the growing Indian eyeshadow market.

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