Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm

Insight Cosmetics I M Tinted Blush Niacinamide Infused Lightweight Long Lasting Gel Blush with Built In Sponge Tip Ruby Glow 6 gm

Insight Cosmetics I M Tinted Blush is a unique gel blush formula that is infused with niacinamide to provide benefits for the skin while adding a flush of color to the cheeks. The lightweight texture blends effortlessly and lasts all day, giving a beautiful natural finish.

Key features of this product include the built-in sponge tip for easy and mess-free application, the ruby glow shade that suits a variety of skin tones, and the long-lasting formula that stays put even in hot and humid conditions.

This gel blush is ideal for anyone looking for a versatile and easy-to-use blush that provides skincare benefits alongside a pop of color. It is suitable for all skin types, including sensitive skin, and can be layered for a more intense look or applied lightly for a subtle flush.

Pros: The niacinamide in this blush helps to improve skin texture and tone over time, making it a great multitasking product. The lightweight gel formula blends seamlessly and feels comfortable on the skin throughout the day. Cons: Some users may find that the built-in sponge tip is not their preferred method of application, as it can be less hygienic and harder to control compared to a traditional brush or fingers. Additionally, the shade range of this product may be limited for those with very fair or deep skin tones.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide infusion and Ruby Glow shade align with current consumer preferences.	Kantar
Brand Strength	20	10	Established brand with loyal customer base.	Euromonitor
Category Momentum	20	15	Growing demand for face blush products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established brands.	Canalys
Use-case Advantage	5	5	Offers long-lasting color and skincare benefits.	IDC
Final Market Score	100	66/100 (3.30/5)	Well-positioned face blush with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—