Insight Cosmetics Gorgeous 16 Color Eyeshadow Palette Matte Shimmer Beginner Friendly Long Lasting Eye Shadow Palette Long Wearing And Easily Blendable Eye Makeup Palette 37gm MK09 Golden Skyline

Insight Cosmetics Gorgeous 16 Color Eyeshadow Palette Matte Shimmer Beginner Friendly Long Lasting Eye Shadow Palette Long Wearing And Easily Blendable Eye Makeup Palette 37gm MK09 Golden Skyline

Key Features: - 16 colors in a mix of matte and shimmer finishes - Beginner friendly palette - Long lasting and easily blendable formula - Comes in a compact 37gm size - Shades curated for creating versatile eye looks

For whom: This eyeshadow palette is perfect for makeup enthusiasts of all skill levels, from beginners to professionals. The range of shades allows for various eye looks, from natural to dramatic.

Pros: - Versatile range of shades - Long lasting formula - Easy to blend - Compact size for travel - Suitable for all skill levels

Cons: - Some users may find the shimmer shades to be too glittery - Limited color selection for specific looks

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The palette offers a good mix of matte and shimmer shades, making it versatile for both beginners and experienced users.	Elle
Brand Strength	20	18	Insight Cosmetics is a well-known brand in the Indian market with a reputation for quality eye makeup products.	Vogue
Category Momentum	20	15	Eyeshadow palettes are trending in the Indian market due to increased interest in eye makeup.	Mintel
Price Positioning	20	15	The price of the palette is competitive compared to similar products in the market, offering good value for money.	Femina
Competition	10	10	While there are other eyeshadow palettes in the market, the unique color selection and beginner-friendly features set this product apart.	Cosmopolitan
Use-case Advantage	5	4	The long-lasting and blendable formula of the eyeshadows makes it suitable for all-day wear and various occasions.	Grazia
Final Market Score	100	86/100 (4.30/5)	Insight Cosmetics Gorgeous 16-Color Eyeshadow Palette offers a competitive and versatile option in the Indian market.

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