Insight Cosmetics Creamy Lip Cheek Tint Dewy Radiant Finish Lightweight Blush Ultra Pigmented Formula Buildable Liquid Blush 7 5gm 02 PINK FIELDS

Insight Cosmetics Creamy Lip Cheek Tint Dewy Radiant Finish Lightweight Blush Ultra Pigmented Formula Buildable Liquid Blush 7 5gm 02 PINK FIELDS

About Product: Insight Cosmetics Creamy Lip Cheek Tint is a versatile product that can be used on both the lips and cheeks. It offers a dewy, radiant finish that gives a healthy glow to the skin.

Key Features: - Lightweight formula - Ultra pigmented for intense color payoff - Buildable coverage - Comes in a convenient liquid form - Available in the shade 02 PINK FIELDS

For whom: This product is great for anyone who loves a natural flush of color on their lips and cheeks. It is suitable for all skin types and can be easily incorporated into any makeup routine.

Pros: - Long-lasting formula - Easy to blend - Can be layered for a more intense look - Travel-friendly packaging - Gives a healthy, dewy finish to the skin

Cons: - Some may find the pigmentation too intense for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile application as both lip and cheek tint, meeting consumer preferences for dual-use products.	Kantar
Brand Strength	20	18	Established brand with a loyal customer base in the cosmetics industry.	Euromonitor
Category Momentum	20	15	Growing demand for multi-purpose beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lip stains and tints in the market.	GfK
Competition	10	8	Facing moderate competition from other established cosmetic brands offering similar lip and cheek tints.	IRI
Use-case Advantage	5	5	Convenient and easy-to-use product suitable for everyday wear, appealing to busy urban consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Versatile lip & cheek tint with strong brand presence, competitively priced for Indian market.

Factor	Rating (out of 5)	Notes
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