Insight Cosmetics Cr me Matte Mousse Creamy Mousse Lipstick Lasts 12 Hours Waterproof Smudgeproof 6 5 gm LG59 07

Insight Cosmetics Cr me Matte Mousse Creamy Mousse Lipstick Lasts 12 Hours Waterproof Smudgeproof 6 5 gm LG59 07

About Product: Insight Cosmetics Crème Matte Mousse is a creamy mousse lipstick that promises to last for up to 12 hours. It is waterproof and smudge-proof, making it perfect for long-lasting wear.

Key Features: - Creamy mousse texture - Long-lasting formula - Waterproof and smudge-proof - Comes in a 6.5 gm tube - Shade LG59-07

For whom: This lipstick is ideal for anyone who wants a long-lasting and smudge-proof lip color. It is perfect for those with busy schedules who don't have time for touch-ups throughout the day.

Pros: - Long-lasting formula - Waterproof and smudge-proof - Creamy texture for easy application - Available in a variety of shades Cons: - May be drying for some users - Limited shade range compared to other brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and smudgeproof features align with current market trends.	Euromonitor
Brand Strength	20	15	Insight Cosmetics known for quality and innovation in lip products.	Brandwatch
Category Momentum	20	10	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting lipsticks.	Kantar
Competition	10	6	Facing competition from established and emerging lipstick brands.	Forrester
Use-case Advantage	5	5	12-hour lasting power appeals to busy Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Insight Cosmetics Cr me Matte Mousse Lipstick is well-positioned in the Indian market with its long-lasting and smudgeproof features.

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