INDUS VALLEY 100 Certified Organic Hair Colour Soft Black 120g 2 240g

INDUS VALLEY 100 Certified Organic Hair Colour Soft Black 120g 2 240g

Indus Valley 100% Certified Organic Hair Colour in Soft Black is a natural hair dye made with organic ingredients to give you a safe and effective way to color your hair without any harmful chemicals. This hair colour is free from ammonia, PPD, and other synthetic dyes, making it perfect for those with sensitive skin or allergies.

Key Features: - Certified organic ingredients - Ammonia and PPD free - Provides long-lasting color - Helps improve hair texture and shine

This product is suitable for both men and women looking for a natural and safe way to color their hair. It is especially ideal for those who have experienced reactions to traditional hair dyes or those looking for a more eco-friendly option.

Pros: - Natural and organic - Safe for sensitive skin - Long-lasting color - Conditions hair while coloring Cons: - May require multiple applications for desired color result - Limited shade range compared to traditional hair dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for semi-permanent color users.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for organic products.	Brandwatch
Category Momentum	20	15	Growing demand for organic hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic hair color brands.	Retail Gazette
Competition	10	8	Facing competition from other established organic hair color brands.	Cosmetics Design Asia
Use-case Advantage	5	5	Easy application process suitable for home use.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand with good spec fit and competitive pricing in growing organic hair color market.

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