Indica Easy Do It Yourself Hair Color Shampoo Pump Pack with 5 Herbal Extracts and 100 Ammonia Free Long Lasting Formula 180 ML Natural Black Colour Gloves Included

Indica Easy Do It Yourself Hair Color Shampoo Pump Pack with 5 Herbal Extracts and 100 Ammonia Free Long Lasting Formula 180 ML Natural Black Colour Gloves Included

This Indica Easy DIY Hair Color Shampoo Pump Pack offers a convenient way to color your hair at home without the hassle of mixing different solutions. Simply apply the shampoo directly from the pump pack for quick and easy coverage.

Key Features: - Contains 5 herbal extracts for nourishing and conditioning the hair. - Ammonia-free formula is gentle on the scalp and hair. - Long-lasting color that covers grey hair effectively. - Comes with gloves for mess-free application.

For whom: Ideal for those looking for a simple and easy way to color their hair at home without any professional help. Suitable for those with sensitive scalp as it is ammonia-free and contains herbal extracts for added nourishment.

Pros: - Easy application with pump pack design. - Herbal extracts provide extra care for the hair. - Long-lasting color that covers grey hair effectively.

Cons: - Limited shade options compared to traditional hair dye kits. - May require multiple applications for more vibrant colors.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% ammonia-free formula and 5 herbal extracts for natural black color.	GfK
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Euromonitor
Category Momentum	20	15	Growing demand for DIY hair color products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	5	Facing competition from other established DIY hair color brands in India.	IRI
Use-case Advantage	5	3	Convenient pump pack design with gloves included for easy application at home.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive the positive market positioning for this DIY hair color shampoo in India.

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