IMC Shri Tulsi Herbal Drops Pack of 3 - 60ml for Immunity Boosting

Key Features: - Contains pure and natural Tulsi extracts - Helps in boosting immunity and overall health - Easy to carry and consume on the go

For whom: - People looking to improve their immune system - Those who prefer natural remedies for health issues - Individuals with busy lifestyles who need a convenient health supplement

Pros: - Made with high-quality Tulsi extracts - Convenient pack of 3 for ease of use - Helps in maintaining overall health and well-being

Cons: - May not be suitable for individuals allergic to Tulsi - Some people may not like the taste of Tulsi - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with Tulsi for enhanced immunity benefits	Livemint, India Today
Brand Strength	20	10	Established brand with reputation for herbal products	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a pack of 3, offering value for money	Moneycontrol, Financial Express
Competition	10	6	Facing competition from established Chyawanprash brands in the market	CNBC TV18, Zee Business
Use-case Advantage	5	5	Convenient packaging for daily consumption, suitable for all ages	The Times of India
Final Market Score	100	66/100 (3.30/5)	IMC Shri Tulsi Herbal Drops Pack of 3 offers a competitive immunity-boosting solution in the Indian market.

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