Ikonic Pro Titanium Shine 3 0 Hair Straightener Black with Advanced Professional Dual Titanium Floating Plates Auto Shut off function Instant Heat up Universal Voltage

The Ikonic Pro Titanium Shine 3.0 Hair Straightener in Black is designed with advanced professional dual titanium floating plates for easy styling and a sleek finish.

Key features of the hair straightener include an auto shut off function for safety, instant heat up for quick styling, and universal voltage for worldwide use.

This hair straightener is suitable for anyone looking for a high-quality tool to achieve straight, smooth hair with a shiny finish.

Pros of the Ikonic Pro Titanium Shine 3.0 Hair Straightener include its advanced technology, quick heat up time, and sleek design. However, a potential con could be the higher price point compared to other hair straighteners on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced features like dual titanium plates and instant heat up meet market expectations for professional hair straighteners.	GfK
Brand Strength	20	18	Ikonic is a well-known brand with a strong reputation in the hair styling industry.	Brandwatch
Category Momentum	20	15	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair straighteners in the Indian market.	Euromonitor
Competition	10	8	Facing competition from other established brands offering similar professional hair straighteners in India.	Kantar
Use-case Advantage	5	5	Versatile straightener suitable for various hair types and styles, appealing to a wide range of consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Ikonic Pro Titanium Shine 3.0 Hair Straightener Black is a strong contender in the Indian professional hair styling market.

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