Ikonic Glam Hair Straightener For Women With Professional Cutting Edge Floating Tourmaline Ceramic Plates Ideal For Straightening Curls Waves Auto Controlled Heat Setting Super Stylish Lightweight Travel Friendly Quick Heat Up Easy To Use

- The Ikonic Glam Hair Straightener is a high-quality styling tool designed specifically for women with professional cutting-edge floating tourmaline ceramic plates. These plates are ideal for straightening, curling, and creating waves in your hair, giving you maximum styling options.

- With auto-controlled heat settings, this hair straightener offers the perfect amount of heat for your hair type, helping to prevent damage and ensure smooth, sleek results every time. Its super stylish design and lightweight construction make it travel-friendly, perfect for on-the-go styling needs.

- This hair straightener is perfect for women who want a versatile styling tool that can easily switch between straightening, curling, and waving their hair. Its easy-to-use design makes it suitable for beginners and experienced stylists alike.

- Pros: Quick heat up time, lightweight and portable, professional cutting-edge plates for versatile styling options, auto-controlled heat settings for damage prevention, easy to use for all skill levels. Cons: May be on the pricier side compared to other hair straighteners on the market, may not be suitable for extremely thick or curly hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced features align well with consumer preferences for professional results.	Business Standard, The Economic Times
Brand Strength	20	10	Established brand reputation in the hair styling segment.	Brand Equity, Forbes India
Category Momentum	20	15	Growing demand for hair styling products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar high-end hair straighteners.	Business Today, The Hindu
Competition	10	6	Facing strong competition from both local and international hair styling brands.	Livemint, Business Insider India
Use-case Advantage	5	5	Versatile styling options suitable for various hair types and styles.	Vogue India, Elle India
Final Market Score	100	66/100 (3.30/5)	Ikonic Glam Hair Straightener offers a competitive package in the Indian hair styling market.

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