IFB Essential Descal Appliance Descaler 100gm Pack of 5 - Effective Scale Remover for Home Appliances

The IFB Essential Descal Appliance Descaler is a powerful solution designed to remove limescale build-up in your appliances, such as coffee makers, kettles, and washing machines.

Key Features:
- Removes limescale build-up effectively
- Prolongs the life of your appliances
- Easy to use and non-toxic formula
- Each pack contains 100gm of descaler

For whom:
This product is ideal for anyone who wants to maintain the efficiency of their appliances and extend their lifespan.

Pros:
- Easy to use
- Non-toxic formula safe for household use
- Cost-effective solution for maintaining appliances

Cons:
- May require multiple applications for heavily scaled appliances
- Strong odor during application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective descaling formula suitable for various home appliances.	The Hindu, NDTV
Brand Strength	20	15	IFB is a trusted brand in the Indian home appliance market.	Livemint, The Economic Times
Category Momentum	20	10	Growing demand for descaling products in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar descaling products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from other established descaling brands in India.	CNBC, Zee Business
Use-case Advantage	5	5	Convenient pack of 5 for regular maintenance of multiple appliances.	India Today
Final Market Score	100	66/100 (3.30/5)	IFB Essential Descal Appliance Descaler 100gm Pack of 5 is a competitive descaling product in the Indian market.

Factor	Rating (out of 5)	Notes
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