HUDA ZONE 4 in 1 Makeup Contour Concealer Stick Combines Highlight Shimmer Highlight Matte and Bronzer in one compact stick

HUDA ZONE 4 in 1 Makeup Contour Concealer Stick Combines Highlight Shimmer Highlight Matte and Bronzer in one compact stick

Key Features: - 4-in-1 design with contour, concealer, highlight, and bronzer - Compact and travel-friendly - Matte and shimmer options for customizable looks - Easy to apply and blend For whom: - Makeup enthusiasts looking for a versatile product - Those who want to streamline their makeup routine - People who prefer a natural and glowing finish

Pros: - Saves space in makeup bag with 4 products in one - Allows for easy contouring and highlighting in one step - Provides options for both matte and shimmer finishes - Suitable for a wide range of skin tones Cons: - Some users may prefer separate products for each step - Limited shade range may not be suitable for all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive range of makeup functions in one compact appeals to Indian consumers.	Vogue
Brand Strength	20	18	Huda Beauty's strong brand presence and popularity among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for multi-functional makeup products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced for the value offered compared to similar products in India.	Forbes
Competition	10	5	Facing moderate competition from other multi-functional makeup products in the Indian market.	Cosmopolitan
Use-case Advantage	5	3	Versatile product suitable for various makeup looks and occasions in India.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive appeal in the competitive Indian concealer market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—