Horlicks Women's Plus Caramel Flavor Drink Mix Jar 400g

Horlicks Women's Plus Caramel Jar is a specially formulated health drink for women to meet their daily nutritional needs.

Key Features: - Enriched with 24 essential nutrients including proteins, vitamins, and minerals - Contains calcium and vitamin D for healthy bones - Designed to provide energy and stamina throughout the day - Delicious caramel flavor that makes it enjoyable to consume

For Whom: This product is ideal for women of all ages who are looking to supplement their diet with essential nutrients for overall health and well-being.

Pros: - Convenient and easy to prepare - Fulfills nutritional requirements in a tasty way - Supports bone health and energy levels

Cons: - Some may find the taste too sweet - Not suitable for individuals with lactose intolerance.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Caramel flavor appeals to the target audience of women.	NDTV, India Today
Brand Strength	20	18	Horlicks is a trusted brand with strong market presence.	Business Standard, CNBC
Category Momentum	20	15	Growing demand for health supplements in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Hindu, Livemint
Competition	10	0	Intense competition in the chyawanprash segment.	Forbes, Economic Times
Use-case Advantage	5	3	Tailored for women's nutritional needs and convenience.	Outlook, Financial Express
Final Market Score	100	66/100 (3.30/5)	Horlicks Women's Plus Caramel Flavor Drink Mix Jar 400g is well-positioned in the competitive chyawanprash market segment.

Factor	Rating (out of 5)	Notes
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