Horlicks Energy Boost 500g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Horlicks Nutrition Drink provides essential nutrients for all age groups
  • Easy to prepare by mixing with milk or water, perfect for on-the-go usage
  • Rich in vitamins and minerals like calcium, vitamin D, and iron for overall health
  • Convenient pouch packaging makes it easy to carry and use anytime, anywhere

Market-Based Score (India)

66/100 (3.30/5)
Decent
Horlicks Nutrition Drink Powder 500g pouch fits well in the growing Indian diet & nutrition market.
Rs.235.00 Rs.235.00
Best price from Amazon.in Amazon.in
Key Features
Category Nutrition Drink
Weight 500g
Flavor Malt
Nutrients Vitamins and minerals including calcium, vitamin D, and iron
Usage Mix with milk or water
Target Audience Children, adults, elderly
Packaging Convenient pouch
Pros Easy to prepare, good source of energy and protein
Cons Strong malt flavor, not suitable for lactose intolerant
Details
Horlicks Nutrition Drink is a popular malted milk drink that provides essential nutrients and vitamins for overall health and well-being.

Key Features:
- Rich in vitamins and minerals including calcium, vitamin D, and iron
- Great source of energy and protein
- Delicious malt flavor that makes it a favorite among all age groups
For whom:
Horlicks Nutrition Drink is suitable for children, adults, and elderly individuals who may need an extra boost of nutrients in their diet.

Pros:
- Easy to prepare, just mix with milk or water
- Provides a good amount of essential vitamins and minerals
- Available in convenient pouch packaging
Cons:
- Some may find the malt flavor too strong
- Not suitable for those with lactose intolerance

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Convenient pouch packaging suits the on-the-go lifestyle of Indian consumers. Retail360
Brand Strength 20 10 Horlicks is a well-established and trusted brand in India. Brand Equity
Category Momentum 20 15 Growing demand for diet and nutrition products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Pricebaba
Competition 10 6 Facing competition from other established nutrition drink brands in India. Euromonitor
Use-case Advantage 5 5 Addresses the need for quick and easy nutrition intake during busy schedules. Healthcare India
Final Market Score 100 66/100 (3.30/5) Horlicks Nutrition Drink Powder 500g pouch fits well in the growing Indian diet & nutrition market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Convenient pouch packaging suits the on-the-go lifestyle of Indian consumers.
    Sources: Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Horlicks is a well-established and trusted brand in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for diet and nutrition products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Pricebaba
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established nutrition drink brands in India.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and easy nutrition intake during busy schedules.
    Sources: Healthcare India
Summary
Horlicks Nutrition Drink Powder 500g pouch fits well in the growing Indian diet & nutrition market.

Quick Compare

Horlicks Energy Boost 500g
Rs.235.00
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Where to Buy

Amazon India
₹315.00
2-3 days · ⭐ 4.5/5
Buy
Flipkart
₹320.00
3-5 days · ⭐ 4.2/5
Buy
Big Bazaar
₹325.00
N/A · ⭐ 4/5
-
Reliance Fresh
₹330.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
315.00 2-3 days 4.5/5 Buy Now
Flipkart
320.00 3-5 days 4.2/5 Buy Now
Big Bazaar
325.00 N/A 4/5 -
Reliance Fresh
330.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.235.00 Rs.235.00

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Horlicks Nutrition Drink Pouch 500 g

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Best price
Rs.235.00 Rs.235.00