Horlicks Lite Badam Flavour Health Nutrition Drink Powder (450g Refill Pack) - High Protein Nutrients for Immunity, No Added Sugar - Adults Formula

Horlicks Lite Badam Flavour Health Nutrition Drink Powder is a specially formulated product for adults looking to boost their overall health and immunity.

Key Features: - Contains high protein nutrients essential for building immunity - No added sugar, making it suitable for those looking to cut back on their sugar intake - Flavored with delicious almond (badam) flavor for a tasty and enjoyable drinking experience

For whom: This product is specifically designed for adults who want to invest in their health and well-being. Whether you are looking to boost your immunity, increase your protein intake, or simply enjoy a nutritious and tasty drink, Horlicks Lite Badam Flavour is a great option for you.

Pros: - High in protein nutrients for immunity support - No added sugar, making it a healthier alternative to other drinks - Tasty badam flavor that makes consuming this drink a pleasant experience

Cons: - Some may find the badam flavor too overpowering - Contains artificial flavors and sweeteners, which may not be suitable for everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high protein nutrients suitable for adult health needs.	The Hindu, Financial Express
Brand Strength	20	15	Horlicks is a well-established and trusted brand in India.	Business Standard, Livemint
Category Momentum	20	10	Growing demand for health and nutrition products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar health drinks in the market.	CNBC, India Today
Competition	10	6	Facing competition from other health drink brands offering similar benefits.	The Economic Times, Business Insider
Use-case Advantage	5	5	Tailored for adults with immunity-boosting nutrients and no added sugar.	Times of India
Final Market Score	100	66/100 (3.30/5)	Horlicks Lite Badam Flavour Health Nutrition Drink Powder holds a strong position in the growing Indian health and nutrition market.

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