Hojo Highlighter Highlight Shimmering Powder Waterproof Long Lasting Highlighter Highlight Powder Palette highlighter makeup 10g 02 Gold

Hojo Highlighter Highlight Shimmering Powder Waterproof Long Lasting Highlighter Highlight Powder Palette highlighter makeup 10g 02 Gold

This Hojo Highlighter is a shimmering powder that is waterproof and long-lasting. It comes in a highlight powder palette, perfect for adding a touch of radiance to your makeup look.

Key features of this highlighter include its ability to give a luminous glow to the skin, its longevity, and its water-resistant formula.

This highlighter is perfect for anyone looking to enhance their natural features and add a touch of shimmer to their makeup look. It is suitable for all skin types and tones.

Pros of this highlighter include its long-lasting formula, waterproof ability, and the variety of shades available in the palette. Cons may include potential for glitter fallout or overly intense shimmer if not applied lightly.

Overall, the Hojo Highlighter is a great option for anyone looking to add a luminous glow to their makeup look that will last all day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof and long-lasting features highly sought after in India.	Vogue
Brand Strength	20	18	Well-known brand with positive reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for highlighters in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar highlighter palettes in India.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in India.	Elle
Use-case Advantage	5	5	Versatile shades suitable for various skin tones in Indian market.	Femina
Final Market Score	100	76/100 (3.80/5)	Competitively priced highlighter palette with strong brand presence in growing Indian market.

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