Himalaya MEN Power Glow Licorice Face Wash - 100ml

About Product: Himalaya MEN Power Glow Licorice Face Wash is specially formulated for men's skin to provide deep cleansing and keep the skin refreshed and glowing. It contains Licorice and Wood Apple extracts which help to remove impurities and brighten the skin complexion. Key Features: - Enriched with Licorice and Wood Apple extracts - Provides deep cleansing and removes impurities - Helps to brighten the skin complexion - Refreshes and revitalizes the skin For whom: This face wash is ideal for men who want to maintain healthy and glowing skin. It is suitable for all skin types and can be used daily as part of a skincare routine. Pros: - Deep cleansing formula - Refreshing and revitalizing - Helps to brighten the skin complexion - Suitable for all skin types Cons: - Some may find the fragrance too strong - May not be suitable for sensitive skin - Packaging could be improved for easier dispensing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Licorice extract is a popular ingredient for skin brightening in India.	Gartner
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing strong competition from other established men's face wash brands.	Canalys
Use-case Advantage	5	5	Addresses specific skin concerns of Indian men effectively.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the competitive Indian men's grooming market.

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