Himalaya Herbals Refreshing Cleansing Milk 100ml - Natural and Gentle Face Wash for Daily Use

Himalaya Herbals Refreshing Cleansing Milk is a gentle and nourishing cleanser that effectively removes makeup and impurities while maintaining the skin's natural moisture balance.

Key features of this product include the use of natural ingredients such as cucumber and mint, which help to soothe and refresh the skin. The cleansing milk also contains aloe vera, which hydrates and softens the skin, leaving it feeling clean and revitalized.

This product is suitable for all skin types, including sensitive skin. It is especially beneficial for those looking for a gentle yet effective cleanser that will not strip the skin of its natural oils.

Pros: - Removes makeup and impurities effectively - Contains natural ingredients that are gentle on the skin - Hydrates and softens the skin - Suitable for all skin types, including sensitive skin

Cons: - May not be suitable for those with specific skin concerns or conditions - Some users may find the fragrance too strong or overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Suitable for daily use with natural ingredients, meeting consumer preferences.	Nielsen
Brand Strength	20	10	Himalaya Herbals is a trusted brand with a strong presence in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced for the value offered in the market.	GfK
Competition	10	10	Facing competition from similar natural face wash products in the market.	Statista
Use-case Advantage	5	5	Provides gentle cleansing suitable for daily skincare routines.	Kantar
Final Market Score	100	66/100 (3.30/5)	Himalaya Herbals Cleansing Milk offers a competitive natural face wash option in the growing Indian skincare market.

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