Himalaya Herbals Natural Moisturizing Lip Balm Butter 10gm

About Product: Himalaya Herbals Natural Moisturizing Lip Balm Butter is enriched with Cocoa Butter and Sal butter to nourish and hydrate your lips. It is free from preservatives and petroleum jelly, making it safe for everyday use.

Key Features: - Enriched with Cocoa Butter and Sal Butter - Nourishes and hydrates the lips - Preservative-free and petroleum jelly-free - Suitable for daily use

For whom: This lip balm is suitable for anyone looking for a natural and effective way to moisturize their lips. It is particularly beneficial for those with dry or chapped lips.

Pros: - Natural ingredients - Hydrating and nourishing - Free from preservatives and petroleum jelly - Easy to use and carry on the go

Cons: - May melt in high temperatures - Some users may prefer a different scent or flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The natural ingredients and moisturizing properties align well with consumer preferences.	Euromonitor
Brand Strength	20	18	Himalaya Herbals is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural lip care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from both local and international lip balm brands.	Business Today
Use-case Advantage	5	3	Offers long-lasting hydration suitable for Indian climate conditions.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Himalaya Herbals Lip Balm Butter holds a strong position in the growing Indian natural lip care market.

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