Himalaya Gentle Baby Wash 200ml - Tear-Free Formula with Chickpea and Green Gram for Gentle Cleansing of Baby's Skin

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Key Features:
- No tears formula
- Contains chickpea and green gram
- Gentle on baby's skin
- Hypoallergenic
- Free from harsh chemicals
For whom:
- Parents looking for a gentle and safe baby wash for their little ones
- Babies with sensitive skin
- Suitable for newborns
Pros:
- Mild and gentle on baby's delicate skin
- Leaves skin feeling soft and smooth
- No tears formula ensures a tear-free bath time
- Hypoallergenic and safe for sensitive skin
- Free from harsh chemicals that may irritate baby's skin
Cons:
- Some may find the scent too mild
- Bottle size may be small for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chickpea and Green Gram ingredients align well with natural baby care trend	Nielsen
Brand Strength	20	10	Himalaya is a trusted brand known for gentle baby care products	Euromonitor
Category Momentum	20	15	Growing demand for tear-free baby wash products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar baby wash products in the market	GfK
Competition	10	6	Facing competition from established baby care brands offering similar products	IRI
Use-case Advantage	5	5	Tear-free formula suitable for delicate baby skin, enhancing user experience	Kantar
Final Market Score	100	66/100 (3.30/5)	Himalaya Gentle Baby Wash 200ml holds a strong position in the tear-free baby wash segment in India.

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