Himalaya Clear Complexion Brightening Body Lotion - Normal Skin - 400 ml

- This body lotion from Himalaya is designed to brighten and even out skin tone while keeping it moisturized.
- Key features include a blend of herbal ingredients like licorice, white dammer, and tomato extract that help reduce pigmentation and dark spots.
- This lotion is suitable for those with normal skin who are looking to achieve a clearer and brighter complexion.
- Pros include a lightweight formula that absorbs quickly into the skin, leaving it feeling soft and hydrated. Cons may include a strong herbal scent that may not be appealing to everyone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Suitable for normal skin types with brightening properties.	Beauty Insider
Brand Strength	20	10	Himalaya is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing competition from other established brands in the same segment.	ET Retail
Use-case Advantage	5	3	Offers hydration and brightening benefits in one product.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced brightening body lotion for normal skin in a growing market.

Factor	Rating (out of 5)	Notes
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