Herbal Essences bio renew Coconut Milk SHAMPOO 400ml No Parabens No Colourants

About Product: Herbal Essences bio renew Coconut Milk Shampoo is a gentle and nourishing hair care product that is free from parabens and colourants. It is formulated with natural ingredients to help hydrate and revive dull and dry hair.

Key Features: - Contains coconut milk extract to moisturize and nourish hair - Infused with botanicals and plant-based ingredients - Gentle formula suitable for all hair types - Free from harmful chemicals like parabens and colourants

For whom: This shampoo is ideal for individuals looking for a natural and gentle hair care solution. It is suitable for all hair types, but especially beneficial for those with dry and damaged hair in need of hydration.

Pros: - Nourishing formula that helps hydrate and revitalize hair - Free from parabens and colourants, making it a healthier choice for hair care - Enriched with coconut milk extract for added moisture and shine

Cons: - Some users may find the scent of coconut milk overpowering - May not lather as much as traditional shampoos due to its natural ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk and no parabens align with current consumer preferences in India.	Euromonitor
Brand Strength	20	10	Herbal Essences is a recognized brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established natural hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses the need for natural hair care solutions in India.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market fit for Herbal Essences bio renew Coconut Milk Shampoo in the Indian natural hair care segment.

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