Hennaveda Indigo Powder for Hair and Beard, Chemical-Free Post-Henna Dye Powder with Brush, Hand Gloves, and Shower Cap - Ayurvedic Blend Natural Hair Colour for Men and Women - Pack of 2 (100g Each)

Hennaveda Indigo Powder is a chemical-free post-henna dye powder for hair and beard. It comes in a pack of 2, with each pack containing 100g of powder. The set also includes a brush, hand gloves, and shower cap for easy application.

Key Features: - Ayurvedic blend for natural hair color - Suitable for both men and women - Easy to use with included accessories - Chemical-free formula

This product is ideal for individuals looking for a natural alternative to chemical hair dyes. It is perfect for those who prefer ayurvedic products and want to achieve vibrant hair color without the use of harmful chemicals.

Pros: - Natural ingredients - Easy application process - Comes with necessary accessories - Suitable for both hair and beard Cons: - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive kit with accessories enhances user experience	India Today, The Hindu
Brand Strength	20	10	Established brand reputation in the Ayurvedic hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2 in the natural hair dye segment	Livemint, Business Today
Competition	10	6	Facing moderate competition from other established natural hair dye brands	Femina, Cosmopolitan
Use-case Advantage	5	5	Versatile product suitable for both hair and beard coloring needs	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Hennaveda Indigo Powder offers a well-rounded natural hair coloring solution for the Indian market.

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