Head Shoulders Smooth and Silky Anti Dandruff Shampoo for Women Men 1 L

Head Shoulders Smooth and Silky Anti Dandruff Shampoo for Women Men 1 L

Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo is a specially formulated product that helps to combat dandruff while leaving hair feeling smooth and silky.

Key Features: - Contains moisturizing agents to help improve hair texture - Helps to eliminate dandruff flakes and prevent their reoccurrence - Suitable for both men and women - Has a pleasant fragrance that leaves hair smelling fresh

For whom: This shampoo is ideal for individuals who struggle with dandruff and are looking for a solution that not only treats the issue but also helps to improve hair texture and appearance.

Pros: - Effectively combats dandruff - Leaves hair feeling smooth and silky - Suitable for daily use - Helps to improve overall hair health

Cons: - May not be suitable for individuals with extremely sensitive scalps - Some users may find the fragrance to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size of 1 L appeals to Indian consumers looking for value	Kantar
Brand Strength	20	18	Head & Shoulders is a well-established brand in India	Euromonitor
Category Momentum	20	15	Strong demand for anti-dandruff shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	0	Facing strong competition from other anti-dandruff shampoo brands	IRI
Use-case Advantage	5	3	Suitable for both women and men, widening target audience	Nielsen
Final Market Score	100	66/100 (3.30/5)	Head & Shoulders Smooth and Silky 1 L holds strong in competitive Indian anti-dandruff shampoo market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—