Harpic Flushmatic Marine Fragrance Toilet Cleaner 50g Pack of 6 - In-Cistern Toilet Flush Cleaner Blocks

Key Features: - Helps to keep your toilet clean and hygienic with every flush - Releases a powerful foaming action to clean and disinfect the toilet bowl - Long-lasting fragrance to keep your bathroom smelling fresh - Easy to use, simply drop the block into the cistern

For whom: - Ideal for households looking for a convenient and effective toilet cleaning solution - Suitable for all types of toilets

Pros: - Effortless way to maintain a clean and fresh toilet - Saves time and effort compared to traditional cleaning methods - Leaves a pleasant fragrance after each flush

Cons: - May not be suitable for those with sensitive skin due to the chemical composition - Can be more costly in the long run compared to regular toilet cleaning products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically designed for in-cistern cleaning, meeting consumer needs.	TOI, Hindu
Brand Strength	20	18	Harpic is a trusted brand with strong market presence.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, CNBC
Competition	10	8	Facing competition from other established toilet cleaner brands.	Business Standard, CNBC
Use-case Advantage	5	5	Offers long-lasting freshness and convenience for users.	Mint, ET
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive Harpic Flushmatic's success in the Indian toilet cleaner market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—