Harpic White and Shine 1L Disinfectant Toilet Cleaner Liquid with Bleach

Harpic 1L Bleach White and Shine Disinfectant Toilet Cleaner Liquid is a powerful cleaning solution specially formulated to keep your toilet clean, disinfected, and sparkling white.

Key Features: - 3x the cleaning power to remove tough stains and kill 99.9% of germs - Thick liquid formula clings to the toilet bowl for better coverage - Leaves a pleasant fragrance after each use - Suitable for use in toilets and bathroom surfaces

For Whom: - Ideal for households looking for a reliable and effective toilet cleaner - Suitable for busy individuals who want a quick and easy cleaning solution

Pros: - Strong disinfectant properties to keep your toilet germ-free - Easy-to-use design with a convenient bottle and nozzle for precise application - Removes tough stains and leaves the toilet sparkling white

Cons: - Contains bleach, so it may not be suitable for individuals with sensitive skin or respiratory issues - Strong fragrance may not be appealing to some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective disinfectant with bleach suitable for Indian households.	Hindu, Livemint
Brand Strength	20	18	Harpic is a trusted brand with strong market presence.	TOI, Business Standard
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	8	Facing competition from other established toilet cleaner brands.	CNBC, India Today
Use-case Advantage	5	5	Addresses the specific need for toilet hygiene and cleanliness.	Business Line
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective product positioning make it a top choice in the toilet cleaner segment.

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