Harpic Floral Bathroom Cleaner Liquid 1 Litre Pack of 2 - New Thicker Formula for Bathroom Floors - Red Harpic Bottle

This pack of 2 Harpic bathroom cleaner liquid is designed to effectively clean and disinfect your bathroom surfaces. It has a new thicker formula that clings to surfaces for longer, ensuring a deep clean every time.

Key Features: - 1 litre pack of 2 bottles - Floral scent - Thicker formula for better coverage - Kills germs and bacteria - Suitable for all bathroom surfaces

For whom: This bathroom cleaner is suitable for anyone looking for an easy and effective way to keep their bathroom clean and germ-free. It is ideal for households with children, pets, or individuals with allergies or sensitivities to harsh chemicals.

Pros: - Powerful cleaning action - Long-lasting formula - Pleasant fragrance - Easy to use - Kills germs and bacteria effectively

Cons: - May be too strong for individuals sensitive to fragrances - Ingredients may cause skin irritation for some users - Not suitable for all surfaces, always test in a small inconspicuous area before full use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Thicker formula specifically designed for bathroom floors addresses consumer needs.	Business Today, Financial Express
Brand Strength	20	18	Harpic is a trusted brand with strong market presence in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Hindu, CNBC TV18
Competition	10	8	Facing competition from other established bathroom cleaner brands in India.	NDTV, Times of India
Use-case Advantage	5	5	Effective cleaning solution for bathrooms, a common household need.	India Today
Final Market Score	100	76/100 (3.80/5)	Harpic Floral Bathroom Cleaner Liquid 1 Litre Pack of 2 is well-positioned in the Indian market with strong brand presence and competitive pricing.

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