Har klur BLACK Cream PPD and AMMONIA FREE

Har klur BLACK Cream PPD and AMMONIA FREE

Har klur BLACK Cream is a hair dye that is free of PPD and ammonia, making it a safer and healthier option for coloring your hair. It is specially formulated to provide long-lasting color without damaging your hair.

Key Features: - PPD and ammonia-free formula - Provides long-lasting color - Nourishes and protects hair - Easy to apply

For whom: This hair dye is suitable for anyone who wants to color their hair without exposing it to harmful chemicals. It is ideal for those with sensitive scalps or anyone looking for a more natural hair coloring option.

Pros: - Safe and gentle formula - Long-lasting color - Nourishing ingredients - Easy to use

Cons: - May require multiple applications for desired color intensity - Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	PPD and ammonia-free formulation aligns with consumer preference for safer hair dyes.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality and innovation in hair care.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair dye products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium semi-permanent hair dyes in India.	Retail360
Competition	10	10	Facing moderate competition from other established natural hair dye brands in the Indian market.	BeautyInsider
Use-case Advantage	5	4	Convenient application process suitable for home use, appealing to busy consumers.	IndiaRetailing
Final Market Score	100	86/100 (4.30/5)	Strong market potential due to brand reputation, safe formulation, and competitive pricing.

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